Course Outline
Introduction
- Why web analytics?
- Adobe Analytics vs Google Analytics
- Overview of Adobe Analytics Features and Architecture
Getting Started with Adobe Analytics
- Navigating the UI
- Understanding Analysis Workspace, reports, dashboards, tools, etc.
- How Adobe collects data from website visitors
Working with Reports
- Using Report Builder
- Creating a report for mobile, video, path, visitor profile, retention, etc.
- Interpreting a report
Working with Metrics
- Understanding the terms and metrics
- Understanding conversion and traffic variables
Managing a Campaign
- Setting up a campaign
- Tracking a campaign
- Set targets and alerts
Analyzing Site Performance
- Understanding visitor behavior
- Visitor acquisition
- Visitor identification
- Visitor segmentation
- Reviwing conversion funnels
- Measuring channel performance
Collaborating with Others
- Creating an engaging dashboard
- Sharing a dashboard
- Optimizing reports and visualizations for effective decision-making
Integrating with Excel
- Using Report Builder to move data
Troubleshooting
Summary and Conclusion
Requirements
- An understanding of web analytics concepts
- Experience with Google Analytics is helpful but not necessary
Audience
- Analysts
- Marketers
Delivery Options
Private Group Training
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- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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Testimonials (2)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.