Course Outline
Introduction
- Overview of ChatGPT and its applications in market research
- Understanding the role of AI in market research
Understanding Market Research with ChatGPT
- Exploring market research methodologies and techniques
- Leveraging ChatGPT for data collection and analysis
- Conducting surveys and extracting insights using ChatGPT
Customer Sentiment Analysis with ChatGPT
- Introduction to customer sentiment analysis
- Analyzing customer feedback using ChatGPT
- Interpreting sentiment analysis results for market research
ChatGPT for Market Insights and Recommendations
- Generating actionable insights with ChatGPT
- Creating market research reports using ChatGPT
- Utilizing ChatGPT for market trends analysis and forecasting
Customizing ChatGPT Models for Market Research
- Fine-tuning ChatGPT models for specific market research projects
- Addressing bias and ensuring ethical usage of ChatGPT in market research
- Optimizing performance and accuracy of ChatGPT for market research tasks
Best Practices and Ethical Considerations
- Tips for effective utilization of ChatGPT in market research
- Ensuring privacy and data security in market research with ChatGPT
- Exploring ethical considerations and potential challenges with ChatGPT
Future Trends and Developments
- Emerging trends in AI-driven market research
- Exploring advancements and potential applications of ChatGPT in market research
Summary and Next Steps
Requirements
- Basic computer experience
- Familiarity with market research concepts and methodologies
Audience
- Market researchers
- Marketing professionals
- Data analysts
- Business strategists
Delivery Options
Private Group Training
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- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
Please see our public courses
Testimonials (3)
I like the way Sonia interact with audience, she made the webinar alive not boring like others webinar. I also got surprised by the ChatGPT and really impress.
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Course - ChatGPT for Accounting
His way of gaining audience
Venkata Narasimha Murthy - 6Point6
Course - ChatGPT for Automation
Practical examples in Insurance