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Course Outline
Day 01
Introduction
- Customer-centric vs tech-driven innovation
Overview of Solution-based Thinking
- Structured thinking and the Design Thinking methodology
Tools for Design Thinkers
- Mind maps, idea generators, innovation matrix, what-if cards, etc.
Design Thinking for Product Development
- Identifying the real user of your product
Case study
- "Spying" on the customer
Gaining an Empathic Understanding of the Customer's Problem
- Drawing pictures of the customer's natural behavior
- Mapping the customer's actions on a timeline
Defining the Problem with the Current Solution
- Identifying the key problems experienced by the user of your product
- Categorizing, visualizing, and estimating the value of solving key problems
Exercise
- Customer journey: Creating a timeline with pictures, emails, quotes and actions.
- Analyzing the key problems
- Deciding which problems to solve
- Presenting your findings
Day 02
Generating Ideas
- Using visualization, mapping, and storytelling to create solutions
Prototyping a Solution
- Tools and methods for validating concepts rapidly
Testing and Iterating
- Real-time testing
- Validating, communicating, and releasing your innovation
Case study
- Fail often, fail fast
Using Design Thinking for Resolving Internal Issues within the Development Team
- Seeing conflict as a positive force for invention
- Managing conflict through debate and discussion
- Empathy as a key ingredient
Exercise
- Building ideas as a team
- Mocking up the prototypes
- Communicating your innovation
- Presenting your findings
Summary and Next Steps
Requirements
- Experience with designing and/or developing software solutions for customers
Audience
- Developers
- Project managers
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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