Course Outline

Introduction to Sentiment Analysis

  • Fundamentals of sentiment analysis
  • Challenges and opportunities in sentiment analysis
  • Overview of LLMs and their capabilities

LLMs and Natural Language Understanding

  • Deep dive into LLMs architecture
  • Understanding context and sentiment with LLMs
  • Preprocessing data for sentiment analysis

Building Sentiment Analysis Models with LLMs

  • Training LLMs for sentiment analysis
  • Fine-tuning models for specific domains
  • Practical exercises on model training

Analyzing Social Media with LLMs

  • Collecting social media data for analysis
  • Real-time sentiment tracking on social platforms
  • Case studies of social sentiment analysis

Sentiment Analysis in Customer Feedback

  • Extracting insights from customer reviews and surveys
  • Enhancing customer service with sentiment analysis
  • Workshop on feedback analysis

Advanced Topics in Sentiment Analysis

  • Addressing sarcasm, irony, and complex emotions
  • Cross-language sentiment analysis
  • Future trends in sentiment analysis with LLMs

Ethical Considerations and Bias Mitigation

  • Ethical implications of sentiment analysis
  • Identifying and mitigating bias in models
  • Responsible use of sentiment analysis

Project and Assessment

  • Analyzing sentiment from a chosen dataset
  • Peer reviews and group discussions
  • Final assessment and feedback

Summary and Next Steps

Requirements

  • An understanding of basic machine learning concepts
  • Experience with text data preprocessing and analysis
  • Familiarity with Python programming

Audience

  • Data scientists and analysts
  • Marketing professionals
  • Product managers
 21 Hours

Delivery Options

Private Group Training

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  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from €6840 online delivery, based on a group of 2 delegates, €2160 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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