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Course Outline
Pricing of goods / services
- Exploring the variety of pricing strategies
- Managing pricing within product life cycle
- Developing tactics that support pricing objectives
- How to avoid price wars?
- Price and Profit: the dangers of discounting
- Price adapting and manipulating. Ways to make a price seem low
- Price flexibility: key factors and ways of calculation
- Choosing the right pricing strategy for your products and services on the local market
International Pricing Strategies
- Understanding pricing in your specific markets from an international perspective
- Differences in pricing the consumer goods on the international market
- Regional examples: Middle East, Eastern and Central Europe, Asia, North America
- Actual pricing situations in your markets. Pricing strategies relevant to you and your competitors
- Choosing the right strategy for your products and services across international markets
Benefits to you
- Getting essential knowledge and the most up-to date information about pricing strategies
- Obtaining the right tools to increase and expand your business
- Learning from the best practice of successful pricing strategies implementation will get your company into new markets and enable you to find new clients
- Acquiring the best solutions and useful instruments relevant to your company/industry
7 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €2280 online delivery, based on a group of 2 delegates, €720 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
Please see our public courses
Testimonials (3)
The pricing strategies. Need to have more real case examples on the strategies and the pricing methods.
Ruziham A Razak - Telekom Malaysia Berhad
Course - A Practical Guide to Successful Pricing Strategies
The exchange of ideas and the interactive nature of the conversations.
Ian Reddall
Course - A Practical Guide to Successful Pricing Strategies
I was benefit from the interesting and clear ideas and suggestions.
