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Course Outline
Defining the Target Market
- Understanding audience personas
- Market research techniques
- Identifying social media habits of target customers
Selecting the Right Social Media Platforms
- Comparing platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business goals with platform strengths
- Optimizing profiles for engagement
Building a Social Media Strategy
- Developing content pillars and content types
- Creating a content calendar and scheduling posts
- Balancing organic and paid content
Competitor Analysis
- Identifying key competitors
- Analyzing their social media strategies
- Adapting insights for competitive advantage
Creating and Managing Paid Ads
- Introduction to social media advertising
- Setting up ad campaigns and targeting audiences
- Tracking ad performance and optimization
Community Moderation and Engagement
- Best practices for responding to followers
- Handling negative feedback and complaints
- Encouraging user-generated content and interaction
Social Media Crisis Management
- Recognizing potential social media crises
- Developing a crisis response plan
- Maintaining brand credibility under pressure
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) in social media
- Using analytics tools to track progress
- Adapting strategies based on data insights
Social Media Policies and Ethics
- Creating internal social media guidelines
- Legal considerations and data privacy
- Ethical engagement and responsible content sharing
Summary and Next Steps
- Recap of key concepts
- Resources for continued learning
- Q&A and discussion
Requirements
- Basic understanding of social media platforms
- Familiarity with digital marketing concepts
- Experience in content creation is beneficial
Audience
- Social media managers
- Marketing professionals
21 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €6840 online delivery, based on a group of 2 delegates, €2160 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
She was able to answer everyones questions easily...Clearly indication of her expertise.
