Course Outline

Introduction to AI in Digital Marketing

  • Overview of AI-driven marketing trends
  • Introduction to DeepSeek and its capabilities
  • How AI transforms content marketing and customer engagement

AI-Powered Content Generation with DeepSeek

  • Using DeepSeek for blog writing, ad copy, and SEO optimization
  • Generating high-converting email marketing campaigns with AI
  • Best practices for AI-assisted content creation

Social Media Automation and Engagement

  • AI-driven social media post creation and scheduling
  • DeepSeek for chatbot-driven customer interactions
  • Analyzing engagement metrics with AI insights

AI-Powered Audience Analysis and Personalization

  • Using AI to segment audiences and optimize targeting
  • Personalizing content recommendations with DeepSeek
  • Case studies: Successful AI-powered marketing campaigns

Automating Digital Marketing Workflows

  • Integrating DeepSeek with marketing automation tools
  • Optimizing paid advertising with AI insights
  • Hands-on project: Creating an AI-driven marketing campaign

Hands-On Exercises and Projects

  • Generating AI-powered blog content and ad copy
  • Automating social media posts with AI-generated captions
  • Developing a personalized email marketing campaign using DeepSeek

Summary and Next Steps

Requirements

  • Basic understanding of digital marketing concepts
  • Experience with content creation or social media management is helpful but not required

Audience

  • Marketers and digital marketing professionals
  • Content creators
  • Social media managers
 14 Hours

Delivery Options

Private Group Training

Our identity is rooted in delivering exactly what our clients need.

  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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