Course Outline

Introduction to Neurosales

  • Overview of Neurosales
  • Basic concepts of Neuroscience
  • The Neuroscience of decision-making

Understanding Customer Behavior

  • Perception and attention
  • Memory and learning processes
  • Identifying emotional triggers
  • Using emotional triggers to influence decisions

Building Trust and Rapport

  • Neurochemicals involved in trust (Oxytocin, Dopamine)
  • Building trust in sales interactions
  • Mirroring and matching
  • Active listening and empathy

Crafting Compelling Sales Pitches

  • Using sensory triggers to enhance sales pitches
  • Storytelling and its impact on the brain
  • Structuring sales pitches using Neuroscience
  • Visual and auditory elements in presentations

Handling Objections and Closing Sales

  • Understanding the fear and resistance centers in the brain
  • Techniques to address and overcome objections
  • Neurological factors influencing the decision to buy
  • Closing techniques grounded in Neuroscience

Enhancing Emotional Intelligence

  • Understanding and managing emotions
  • Recognizing and influencing customer emotions
  • Techniques for managing stress and maintaining composure
  • Mindfulness practices for sales professionals

Leveraging Technology in Neurosales

  • CRM systems with Neuroscience integration
  • Neurofeedback tools and applications
  • Analyzing customer data for Neuroscience insights
  • Personalizing sales approaches using data

Ethics and Future Trends in Neurosales

  • Balancing influence and manipulation
  • Maintaining ethical standards in sales practices
  • Emerging research and technologies
  • Predictions for the future of sales and Neuroscience

Summary and Next Steps

Requirements

  • Basic understanding of sales principles
  • Interest in neuroscience and customer psychology

Audience

  • Sales and marketing professionals
  • Customer service advisors
  • Entrepreneurs
 14 Hours

Delivery Options

Private Group Training

Our identity is rooted in delivering exactly what our clients need.

  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

Contact us for an exact quote and to hear our latest promotions


Public Training

Please see our public courses

Testimonials (3)

Provisional Upcoming Courses (Contact Us For More Information)

Related Categories